Privacy Policy - DJP Diamonds

Last Updated: June 1, 2026

DJPdiamonds.com is operated by or affiliated with DJP Jewelers & Luxury Buyers. This website and related services are part of DJP’s Texas luxury marketplace for buying, selling, trading, appraising, repairing, and servicing pre-owned jewelry, diamonds, gemstones, luxury watches, bullion, designer handbags, luxury accessories, precious metals, and other high-value items.

Throughout this Privacy Policy, the terms “DJP,” “we,” “us,” and “our” refer to DJP Diamonds, DJP Jewelers & Luxury Buyers, their related websites, locations, business operations, employees, service providers, and authorized representatives.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit DJPdiamonds.com, contact us, schedule an appointment, request a quote, submit item information, upload photos or documents, complete a purchase or sale, or otherwise use our services.

By accessing or using this website or our services, you acknowledge that you have read and understand this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through this website, online forms, appointment tools, communications, customer service interactions, marketing systems, and related DJP services.

This Privacy Policy does not replace our Terms of Service, purchase documents, bill of purchase terms, appraisal terms, repair terms, biometric consent forms, or transaction-specific documents. Those documents may include additional terms related to purchases, sales, appraisals, repairs, buyback transactions, payment, fraud prevention, dispute resolution, and legal compliance.

In the event of a conflict between this Privacy Policy and a transaction-specific document, the more specific document controls.

2. Personal Information We Collect

We collect personal information in three ways: directly from you, automatically through our website, and from third-party service providers.

2.1 Information You Provide

We may collect:

Name, email address, phone number, and billing or shipping address
Payment and transaction details
Appointment details and scheduling information
Messages, inquiries, reviews, chats, emails, texts, and phone communications
Information related to items submitted for sale, trade, appraisal, repair, consignment, or evaluation
Photos, videos, receipts, certificates, appraisals, serial numbers, ownership records, or other supporting documents you choose to provide
Communication and marketing preferences
Any other information you voluntarily submit to us

If you sell, trade, consign, pawn, or complete a transaction with DJP, we may also collect identification, ownership confirmations, payment information, signatures, and transaction records required for business, legal, tax, fraud-prevention, security, or compliance purposes.

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

IP address and device identifiers
Browser type and network or usage data
Pages viewed, click activity, and referral source
Approximate location based on IP address
Cookie, pixel, and similar tracking data
Interactions with pages, forms, advertisements, and website features

2.3 Information from Third Parties

We may receive personal information from payment processors, shipping and logistics providers, analytics platforms, advertising and retargeting platforms, CRM systems, marketing platforms, fraud-prevention and security providers, appointment scheduling tools, customer communication tools, and other business service providers.

3. Categories of Personal Information

Depending on how you interact with DJP, we may collect the following categories of personal information:

Identifiers: name, email, phone number, address, IP address, device identifiers, or similar information.
Commercial information: purchase and sale history, inquiry history, appointment details, quote requests, item descriptions, service requests, transaction records, payment details, and shipping details.
Internet or network activity: browsing activity, pages viewed, referral source, browser type, device type, ad interactions, cookie data, and website usage data.
Geolocation-related information: approximate location based on IP address, and possible GPS or EXIF metadata if you upload images containing location data.
Customer-submitted content: messages, reviews, item photos, videos, documents, receipts, certificates, appraisals, serial numbers, and ownership records.
Fraud-prevention and compliance information: identity, ownership, verification, transaction, and security-related records when required.
Communication information: emails, text messages, phone calls, chat messages, appointment confirmations, service updates, and marketing preferences.

4. Nature of Our Services

DJP Diamonds / DJP Jewelers & Luxury Buyers operates as a multi-service Texas luxury marketplace that includes:

Purchasing items directly from customers through buyback services
Selling pre-owned luxury goods, including jewelry, diamonds, gemstones, luxury watches, bullion, designer handbags, luxury accessories, precious metals, and other high-value items
Providing professional appraisals for jewelry, diamonds, gemstones, watches, luxury items, and precious metals
Offering jewelry repair, watch service, cleaning, sizing, and related services
Supporting trade-in, consignment, evaluation, and service inquiries where available

All items sold through our services are pre-owned unless explicitly stated otherwise.

Appraisals, evaluations, estimates, and value discussions are based on professional judgment, available item information, testing results where applicable, item condition, authenticity, market demand, and available market data at the time of assessment.

5. Item Photos, Documents, and Evaluation Information

If you submit photos, videos, descriptions, receipts, certificates, appraisals, serial numbers, ownership records, or other item-related information, we may use that information to:

Review your inquiry and evaluate item condition
Identify item details and verify authenticity
Prepare a preliminary quote, estimate, or value discussion
Communicate with you about your item
Prevent fraud, theft, counterfeit activity, or misuse of our services
Document transactions and maintain business, legal, compliance, and security records

Important:
Any quote, estimate, appraisal discussion, or value range provided online, by phone, text, email, photo, video, chat, or messaging platform is preliminary unless confirmed by DJP after in-person inspection. Final offers may depend on item condition, authenticity, documentation, current market prices, testing results, demand, and other business factors.

Submitting photos, descriptions, or documents does not guarantee an offer, purchase, appraisal value, repair acceptance, consignment acceptance, trade-in approval, or service approval.

6. How We Use Personal Information

We may use personal information to:

Provide our services and process purchases, sales, trades, appraisals, repairs, service requests, and transactions
Schedule, confirm, and manage appointments
Respond to inquiries and review item photos, documents, and descriptions
Prepare preliminary quotes, estimates, or evaluations
Facilitate shipping, delivery, insurance, returns, and customer support
Manage accounts, preferences, and customer relationships
Verify identity, ownership, transaction details, or authorization to sell items
Complete high-value transactions securely
Send appointment reminders, service updates, transaction messages, and follow-ups
Send marketing communications where permitted by law
Deliver relevant advertising
Understand user behavior and improve the website and services
Detect, investigate, and prevent fraud, theft, counterfeit activity, misuse, or security incidents
Comply with legal obligations and enforce our policies, agreements, and rights
Maintain business, tax, accounting, legal, and compliance records

7. Marketing, Text Messages, Phone Calls, and Email

If you provide your phone number or email address, we may contact you about your inquiry, appointment, quote, purchase, sale, appraisal, repair, service request, transaction, or related follow-up.

Where permitted by law, we may also send marketing communications, including updates, offers, educational content, event announcements, service information, and promotional messages.

Marketing text messages will only be sent where permitted by law and, where required, with your consent. Message and data rates may apply. Consent to marketing messages is not a condition of purchase.

You may opt out at any time:

Text messages: Reply STOP, UNSUBSCRIBE, CANCEL, END, or QUIT
Marketing emails: Use the unsubscribe link in the email or contact us directly

We will honor opt-out and consent-revocation requests within the time required by applicable law.

We may still send transactional or service-related messages related to appointments, quotes, purchases, sales, appraisals, repairs, account activity, security, legal compliance, or other business matters.

8. Cookies and Tracking Technologies

We use cookies, pixels, tags, scripts, and similar technologies to operate and secure the website, analyze traffic and performance, remember preferences, improve website functionality, personalize content and advertisements, measure marketing performance, support advertising and remarketing, and detect spam, fraud, or misuse.

These technologies may collect information such as IP address, device identifiers, browser type, browsing behavior, ad interactions, and usage activity.

Where required by law, we obtain consent before using non-essential cookies or similar tracking technologies. You may manage cookie and tracking preferences through:

Our cookie consent banner or preference tool, where available on the website
Your browser settings
Recognized opt-out preference signals where applicable
Our Data Sharing Opt-Out page, listed in Section 9 below

Blocking certain cookies may affect website functionality.

9. Analytics, Advertising, and Service Providers

We may share information with trusted service providers for business purposes, including:

Analytics Providers

Google Analytics
Microsoft Clarity

Advertising and Retargeting Platforms

Google Ads
Meta, including Facebook and Instagram
TikTok
Pinterest

CRM and Marketing Systems

HubSpot
Klaviyo
Monday

Website Integrations

Third-party tools such as ElfSight or similar website integrations

Other Business Providers

Website hosting and maintenance providers
Email and SMS providers
Appointment scheduling tools
Payment processors
Fraud-prevention and security providers
Shipping, insurance, and logistics providers
IT providers
Legal, accounting, tax, and compliance professionals

These providers may process personal information to help us operate, secure, improve, market, and support our services. We require service providers to protect information and use it only as permitted by applicable agreements and law.

Depending on applicable law, our use of advertising platforms, pixels, cookies, analytics tools, retargeting tools, or similar technologies may be considered targeted advertising, data sharing, or a sale of personal data under applicable privacy statutes, even though we do not receive money in exchange for personal information.

Where required by law, you may opt out of certain targeted advertising, data sharing, or sale-related processing at:

https://djp-jewelers.com/pages/data-sharing-opt-out

We do not knowingly sell or share the personal information of minors.

10. Relationship with Shopify and Related DJP Services

Some DJP services, ecommerce features, checkout experiences, payment processing, order management, or related website functions may be hosted, powered, or supported by Shopify, including through DJP Jewelers & Luxury Buyers’ related websites and services.

Shopify may collect and process personal information to provide, secure, operate, and improve its services. This may include information related to browsing activity, checkout, purchases, payments, shipping, fraud prevention, and customer support.

For more information, please review Shopify’s privacy resources:

Shopify Privacy Policy: https://www.shopify.com/legal/privacy
Shopify Privacy Portal: https://privacy.shopify.com/en

11. Sensitive Information, ID Verification, and Biometric Information

In limited circumstances — particularly in connection with high-value transactions, buyback services, identity verification, fraud prevention, theft deterrence, regulatory compliance, or legal recordkeeping — we may collect certain sensitive personal information where required or permitted by applicable law.

This may include government-issued identification and, where legally required or appropriate, biometric identifiers such as fingerprints collected during in-person transactions.

Where required by law, we obtain explicit consent before collecting sensitive or biometric information. Individuals may decline to provide certain verification information; however, some transactions may not be completed without required verification.

We collect and process sensitive or biometric information solely for:

Identity verification and authorization to complete transactions
Fraud prevention and theft deterrence
Compliance with applicable laws and regulations
Recordkeeping obligations related to high-value transactions
Security and risk management

In accordance with applicable laws, certain transaction-related information may be reported to authorized third-party systems, databases, regulators, or law-enforcement-related systems used for regulatory compliance, fraud prevention, theft deterrence, or legal purposes.

Sensitive information and biometric identifiers are handled with enhanced safeguards and are accessible only to authorized personnel, vendors, systems, or compliance partners with a legitimate business or legal need.

Where biometric information is collected, DJP may use a separate biometric consent notice or transaction intake form that explains the purpose of collection, consent, retention, storage, disclosure, and destruction practices for biometric information. If there is a conflict between this Privacy Policy and a specific biometric consent form, the biometric consent form controls for that collection.

12. How We Share Personal Information

We do not sell personal information in exchange for money. We may share personal information in the following circumstances:

With service providers that support our business operations
With payment processors, shipping providers, insurance providers, ecommerce platforms, and related DJP service providers
With analytics, advertising, CRM, marketing, and communication providers
With fraud-prevention, security, and compliance providers
With legal, accounting, tax, compliance, or business advisors
With regulators, law enforcement, courts, or government agencies when required or permitted by applicable law
To protect DJP, our customers, our employees, our locations, or our business operations
To comply with legal obligations or enforce our policies, agreements, terms, or legal rights
In connection with a business transaction, such as a merger, sale, transfer, restructuring, or acquisition

13. Do Not Track, Global Privacy Control, and Opt-Out Signals

Some browsers, devices, or privacy tools may transmit “Do Not Track,” Global Privacy Control, or similar signals. Because there is no single uniform industry standard for all browser-based signals, our website may not respond to every signal.

Where required by applicable law, we will honor recognized opt-out preference signals, including the Global Privacy Control signal where applicable.

You may exercise your right to opt out of certain data sharing or targeted advertising activities at:

https://djp-jewelers.com/pages/data-sharing-opt-out

14. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

These safeguards may include access controls, secure systems, internal procedures, vendor controls, employee training, record-retention practices, and other business security measures.

No website, system, email, text message, online form, or electronic transmission is completely secure. Users should avoid submitting highly sensitive information through unsecured channels unless specifically requested through an approved method.

15. Data Retention

We retain personal information for as long as necessary to fulfill the purpose for which it was collected, provide services, complete transactions, maintain records, comply with legal obligations, resolve disputes, prevent fraud, and protect our rights.

The following general timeframes apply, though specific circumstances may require longer or shorter retention:

General inquiries and communications: up to 3 years for customer service and business follow-up purposes
Appointment and scheduling records: up to 2 years
Quote, appraisal, and evaluation records: up to 5 years for documentation, fraud prevention, and business purposes
Transaction records: up to 7 years, or longer as required by applicable tax, accounting, legal, or regulatory obligations
Biometric and sensitive verification records: retained only for as long as required or permitted for identity verification, fraud prevention, theft deterrence, regulatory compliance, or legal recordkeeping, and destroyed in accordance with applicable legal requirements and any applicable biometric consent notice

We may delete, de-identify, or anonymize information when it is no longer needed, subject to legal and business requirements.

16. Your Privacy Rights

Depending on where you live and which laws apply, you may have the right to:

Access personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of personal information, subject to legal and business exceptions
Request a portable copy of certain personal information
Opt out of certain targeted advertising, data-sharing, or sale-related practices where applicable
Withdraw consent where processing is based on consent
Appeal certain privacy-request decisions where applicable law provides that right

To submit a privacy request, contact us using the information listed in Section 26.

Where permitted by applicable law, you may use an authorized agent to submit a privacy request on your behalf. We may require proof of authorization and may still need to verify your identity before completing the request.

We may deny, limit, or delay a request where permitted by applicable law, including when information must be retained for legal, tax, accounting, transaction, fraud-prevention, security, or compliance reasons.

17. U.S. State Privacy Rights

Depending on your state of residence, you may have rights under applicable U.S. state privacy laws. These rights may include the right to:

Confirm whether we process your personal information
Access personal information we maintain about you
Correct inaccurate personal information
Delete personal information, subject to legal exceptions
Obtain a portable copy of certain personal information
Opt out of certain targeted advertising, data sharing, sale-related processing, or profiling where applicable
Appeal a privacy-rights decision where applicable law provides that right

These rights may vary by state and may be subject to legal limits, identity verification, and exceptions for security, fraud prevention, transactions, tax, accounting, legal, regulatory, or compliance purposes.

To exercise applicable U.S. state privacy rights, contact us using the information in Section 26 or visit:

https://djp-jewelers.com/pages/data-sharing-opt-out

18. Texas Privacy Notice

If you are a Texas resident, you may have rights under the Texas Data Privacy and Security Act and other applicable Texas privacy laws.

These rights may include the right to:

Confirm whether we process your personal data
Access personal data we maintain about you
Correct inaccuracies in your personal data
Delete personal data provided by or obtained about you, subject to legal exceptions
Obtain a portable copy of personal data you previously provided to us, where required by law
Opt out of the sale of personal data, targeted advertising, or profiling that produces legal or similarly significant effects, where applicable
Appeal a decision we make regarding your privacy request, where required by law

To exercise your Texas privacy rights, contact us using the information in Section 26, or visit:

https://djp-jewelers.com/pages/data-sharing-opt-out

We may need to verify your identity before responding to a request.

To appeal a denial of your privacy request, contact us using the same method as your original request and write “Privacy Appeal” in the subject line or message.

19. California Privacy Notice

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and other applicable California privacy laws.

These rights may include the right to:

Know what personal information we collect, use, disclose, sell, or share
Access personal information we maintain about you
Delete personal information we have collected from you, subject to legal exceptions
Correct inaccurate personal information
Opt out of the sale or sharing of personal information
Limit the use and disclosure of sensitive personal information where applicable
Non-discrimination for exercising your privacy rights

To exercise your California privacy rights, contact us using the information in Section 26, or visit our Data Sharing Opt-Out page.

Depending on applicable law, our use of advertising pixels, cookies, analytics tools, and retargeting technologies may be considered a “sale” or “sharing” of personal information under California privacy laws. California residents may opt out of such activities at:

https://djp-jewelers.com/pages/data-sharing-opt-out

20. EEA, UK, and International Users

If you are located outside the United States, including in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction with applicable data protection laws, you may have additional privacy rights depending on your location.

20.1 Legal Bases for Processing

If GDPR, UK GDPR, or similar data protection laws apply, we may rely on one or more of the following legal bases:

Contractual necessity: processing required to fulfill a purchase, sale, service, appointment, or other transaction you requested
Legitimate interests: processing for fraud prevention, security, business operations, service improvement, and marketing, where not overridden by your rights
Consent: where you have given consent, including for certain cookies, marketing, or sensitive data collection
Legal obligation: processing required to comply with applicable law

20.2 Your International Privacy Rights

Depending on applicable law, you may have the right to:

Access your personal information and receive a copy
Request correction of inaccurate or incomplete personal information
Request deletion or erasure under certain circumstances
Object to processing based on legitimate interests or for direct marketing
Restrict processing under certain circumstances
Request data portability in a structured, machine-readable format
Withdraw consent at any time where processing is based on consent
Lodge a complaint with your local data protection authority

20.3 International Data Transfers

If you are located outside the United States, your personal information may be transferred to and processed in the United States or other jurisdictions where we or our service providers operate.

Where required by applicable law, we use appropriate safeguards such as Standard Contractual Clauses or other lawful transfer mechanisms.

Some processing may be handled by third-party providers such as Shopify or other service providers operating in non-U.S. jurisdictions. Please review those providers’ privacy policies for additional details.

21. Children’s Privacy

Our website and services are intended for adults and are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.

Individuals under 18 should not submit item information, transaction requests, personal information, photos, documents, or service requests without a parent or legal guardian.

If we become aware that we have collected personal information from a minor without appropriate consent, we will take steps to delete that information. If you believe we may have collected information from a minor, please contact us using the information in Section 26.

22. Third-Party Websites

Our services may contain links to third-party websites, platforms, marketplaces, social media pages, videos, maps, payment tools, or other online services.

We are not responsible for the privacy practices, security, terms, or content of third-party websites or platforms. You should review the privacy policies of those third parties before providing personal information to them.

23. Terms of Service

Your use of this website and related DJP services may also be governed by applicable Terms of Service, purchase terms, buyback transaction terms, appraisal terms, repair terms, website terms, and other transaction-specific documents.

For related DJP Jewelers & Luxury Buyers terms, please review:

https://djp-jewelers.com/policies/terms-of-service

24. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, website, technology, services, legal obligations, or privacy practices.

Updates will be posted with a revised “Last Updated” date. Where changes are material, we will provide additional notice as required by applicable law.

Your continued use of this website or related services after the effective date of an updated Privacy Policy constitutes your acknowledgment of the changes.

25. Accessibility

DJP is committed to making its websites and services accessible to all users, including individuals with disabilities. For more information, please review the related DJP Jewelers & Luxury Buyers Accessibility Statement:

https://djp-jewelers.com/pages/accessibility

26. Contact Information

To exercise your privacy rights, submit a privacy request, appeal a decision, or ask questions about this Privacy Policy, please contact us:

DJP Diamonds / DJP Jewelers & Luxury Buyers
2401 Fountain View Dr. #100
Houston, TX 77057, USA

Email: support@djpdiamonds.com
Website: https://djpdiamonds.com
Related Website: https://djp-jewelers.com